It’s more than basketball, and More than a Basketball Team.
MY ROLE: Head Director
It’s the Support From the fans.
EXCLUSIVE DELUXE PLAYER POSTERS handed out at games.
FOOTER OF POSTERS:
INSTAGRAM POSTS: showing fluidity of posters
ANIMATED INSTAGRAM STORY POSTERS
It’s Support From communities outside of the university of oregon.
CAMPUS PRODUCTION location-based
BUS WRAPS:
It’s the support from verified social media platforms and people.
It’s the people who made it all come to life.
CAMPAIGN BOOK:
This campaign was created by a team of 24 individuals who are part of the School of Journalism and Communication’s student-run advertising agency called Allen Hall Advertising. We were challenged to increase attendance to University of Oregon Women’s Basketball games in both the Eugene and Portland areas, and also raise awareness about the WBB team. Our team came up with our campaign “witness the Wonder” which invites the fans, community, world and team itself to be part of something that is bigger than the sport of basketball.
All executions were created with the intent of building a sense of unity— not just from player to player, but from fan to fan, and everyone who saw our advertising for the Women’s Basketball team.
the team