art director

Keeping busy during quarantine.

OLD LOGO

NEW LOGO

NEW PACKAGING

NEW SHOP ITEMS

salt&strawgiftcardmock.jpg

salt&strawtotemock.png

POSTERS

officialsalt&strawpostermock1.png

officialsalt&strawpostermock3.png

officialsalt&strawpostermock2.png

BILLBOARDS

salt&strawbillboard1.png

billboard3.1.jpg

salt&strawlamppostmockup.png

how it came to life: I took the opportunity to redesign the West Coasts’ famous Salt & Straw ice creamery. My goal was to give the company a fresh look while also keeping the brand’s signature red and beige tones. I stuck with the primary colors being the red and beige due to the fact that it is distinctive to the Salt & Straw brand. For their packaging, and posters, I wanted to replicate the simplicity of the way in which the red and beige colors give off and compliment each other, but also allow for each flavor to have their own two main colors that compliment each other.